To Glass or Not to Glass: A Study on Attitudes towards a Wearable Device

By André H. Caron and Daniel Halpern.

Published by The International Journal of Interdisciplinary Studies in Communication

Format Price
Article: Print $US10.00
Published Online: May 20, 2016 $US5.00

Project Google Glass introduces augmented reality in our daily lives by integrating a connected microcomputer to users through a lens. This has generated a lot of attention from the media, much of it negative, especially on the issue of privacy. By means of a standardized questionnaire, our research investigated aspects such as frequency and use of social media, trust, privacy concerns, and psychological aspects to see if such variables correlated with an anticipated acceptance or refusal of this technology. The survey was administered to over 1,900 young adults attending universities in five countries: Canada, Chile, Spain, Tunisia, and US The analysis yielded three main results: 1) Participants were not overall very enthusiastic about the affordances offered by Google Glass; 2) Individuals who post more contact information on SNS and show lower levels of privacy concerns are more positive about possibly wearing this device; 3) participants from the US and Chile showed the highest level of trust towards Google.

Keywords: Wearable Devices, New Technologies, Privacy Issues, Trust, Social Impact, Diffusion of Innovations, Cultural Aspects, Google Glass, Augmented Reality

The International Journal of Interdisciplinary Studies in Communication, Volume 11, Issue 2, June 2016, pp.1-17. Article: Print (Spiral Bound). Published Online: May 20, 2016 (Article: Electronic (PDF File; 1.026MB)).

Dr. André H. Caron

Full Professor, Department of Communication; , Centre for Interdisciplinary Research on Emerging Technologies;, Centre for Youth and Media Studies, University of Montréal, Montréal, Québec, Canada

Daniel Halpern

Associate Professor, School of Communication, Catholic University of Chile, Santiago, Chile