This paper introduces the comparatively recent communication field of visual persuasion and analyzes the various disciplines necessary for the pursuit of research in it. Visual persuasion is described as an area of visual communication along with numerous examples of published research in this area. Among the various disciplines considered are rhetoric, semiotics, elements of visual design, art, art history, and architecture.
|Keywords:||Visual Persuasion, Semiotics, Architecture|
Professor and Chair, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA
Professor, Department of Communication Studies, Sam Houston State University, Huntsville, Texas, USA